FOX, 20Q.net and Radica Team Up For A Special 20Qâ„¢ The Simpsons Edition Game

BEVERLY HILLS, Calif., January 10, 2008 – “Don’t have a cow, man,” just answer the questions! Test your SIMPSONS I.Q. when you play the new 20Qâ„¢ THE SIMPSONS EDITION, challenging your knowledge of the people, places and things from the world of THE SIMPSONS historic, multi-award-winning TV series and the worldwide box office hit, THE SIMPSONS MOVIE.

Fox Licensing & Merchandising, 20Q.net Inc. and Radica USA Ltd., a subsidiary of Mattel, Inc., are encouraging fans to visit http://20Q.net/simpsons to help train the new 20Qâ„¢ THE SIMPSONS EDITION. 20Qâ„¢ is an artificial intelligence engine, website, company and phenomenon. Originally available only online, the artificial intelligence, based on the classic Twenty Questions word game, had players think of any object and 20Qâ„¢ guessed what they were thinking in twenty questions or less. Each time an online game is played, 20Qâ„¢ “learns.”

20Qâ„¢ THE SIMPSONS EDITION challenges fans to stump 20Qâ„¢ by thinking of any person, place or thing, and in twenty questions or less, 20Qâ„¢ will guess what the player is thinking. With each game played, the A.I. “learns” a little bit more. Not even the likes of Troy McClure, Shelbyville, or the All-Syrup Squishee are safe from 20Q’s all-powerful neural-net.

This partnership of witty technology and absurd comedy, combined with the content from a pop culture phenomenon, makes for the perfect handheld game. 20Qâ„¢ dares players to stump the A.I., who has become an expert in just about everything. Visit http://20Q.net/simpsons and try to stump the newest version of 20Qâ„¢.

About The Simpsons

Homer, Marge, Bart, Lisa and Maggie take traditional comedy and family life and turn them upside down in FOX’s critically acclaimed series, THE SIMPSONS. Exploding into a cultural phenomenon in 1990, THE SIMPSONS remains one of the most visible and marketable properties both domestically and internationally. This Emmy Award®-winning series is now in the history books as the longest-running primetime sitcom currently on television and the longest-running animated show in television history. THE SIMPSONS premiered their 19th season on Sunday, September 23rd.

About Twentieth Century Fox Licensing & Merchandising

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About 20Q.net Inc.

What is 20Q™? Start with the quintessential word game, Twenty Questions, then add an artificial intelligence (A.I.) engine and a website, and you’ve got a winning update of an old parlor-game classic for the 21st century. After more than 59,000,000 games played and half a billion questions asked, the A.I. engine has evolved from an experiment in artificial intelligence into a software development firm, licensing game applications. 20Q.net Inc.’s clients include Radica Games USA, Ltd., a subsidiary of Mattel, Inc. Awards include the 2006 Toy Industry Association’s Electronic Entertainment Toy of the Year, an Oppenheim Platinum Toy Award, and the Canadian Toy Testing Council’s Toy of the Year. Play 20Q™ at http://20Q.net.

About Mattel

Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO Magazine. Committed to ethical manufacturing practices, Mattel marks a 10-year milestone in 2007 for its ever-evolving Global Manufacturing Principles and focus on sustainable business practices. With global headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel’s vision is to be the world’s premier toy brands — today and tomorrow.

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