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Mattel Q&A – 5th Batch of Answers
AFHUB: Regarding the DC Universe Classics – what is your criteria and selection process for the characters that are included in a particular wave? MATTEL: The first thing we do is make a master list of all the characters we want to do. For 2008, our general rule is to include one A-list character, a villain for this character, two B –list characters, and one fan favorite (which we get from reading the online polls). We run this list by Warner Bros, DC Comics, the Four Horsemen, and even do focus group testing before making our final selections.
AFHUB: Still on DCUC – what about the repaints? Why keep producing figures like the countless Superman and Batman repaints which are most of the time, if not always, ignored by collectors and just end up on SALE bins? MATTEL: The past DCSH line was not aimed entirely at collectors. It also had a big “mom†factor, and including Batman and Superman helped move the figures for kids and moms. But for 2008, the line is completely being aimed at collectors so you will not see a single repaint or redeco that was created without the hard-core collector in mind.
AFHUB: Revisiting the previous question about Bruce Timm doing some turn-around art for Mattel, which you guys said was just “rumor that spread around.” At least 2 people we know of who actually attended the Comic Con said that it was the package designer at Mattel that mentioned this. Would you care to comment further on this? And is Bruce Timm working (or has he recently worked) on anything at all with Mattel? MATTEL: If someone at the Mattel booth mentioned this, it was not official information. Perhaps it was something he or she would like to do and was sharing this with the fans. Either way we can let you know officially that Mr. Timm is not currently working on any art for Mattel. This does not mean, however, that Mattel is not working on the JLU line as we speak…
AFHUB: When can we expect to see the new JLU figures like Fire, Ice and Mr. Miracle hit store shelves? MATTEL: We are hoping as early as January (maybe sooner). The figures are currently available for retailers to order.
AFHUB: Is it possible to make the animated version of Lobo a convention exclusive? That way, it is more likely that they go directly to adult collectors and not kids. MATTEL: Unfortunately no. Toy Guru did personally ask about this and our licensor partners would prefer we did not make Lobo at this time.
Check out some the past Mattel Q&A sessions by following this link: Got questions for Mattel? Post them here:
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