Hasbro Offers Full Arsenal of Action-Packed Toys
Inspired By Marvel Studios’ Highly Anticipated Iron Man Film

PAWTUCKET, R.I., (February 12. 2008) – Marvel Studios’ big screen adaptation of Marvel’s legendary Super Hero Iron Man will land in movie theaters nationwide on May 2, 2008. But fans of Iron Man and the Marvel Comics Universe will not have to wait that long for the action to launch! On March 23, 2008, Hasbro, Inc. (NYSE: HAS) will introduce its line of Iron Man toys to support the first Marvel Super Hero flick of the year.

The toy line features items for kids who are just discovering the Iron Man fantasy as well as for diehard collectors. Highlights from the line-up include the awesome IRON MAN N.R.F. 425 BLASTER to enhance every child’s Iron Man roleplaying experience, as well as AIR STRIKE IRON MAN, a figure that takes to the skies with the ease and grace of the movie’s hero.

IRON MAN N.R.F. 425 BLASTER
(Approximate Retail Price: $19.99; Ages 6 & up; Available: March 23, 2008)
Kids will enjoy recreating the excitement, energy and action of the Iron Man movie through roleplay, and Hasbro’s IRON MAN N.R.F. 425 BLASTER is the perfect item to bring that experience to life! This blaster features 10 rapid-fire repulsor darts and even comes with FLYPAPER™ Iron Man targets and poster.

IRON MAN MASK & REPULSOR GAUNTLET
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: March 23, 2008)
The new IRON MAN MASK & REPULSOR GAUNTLET roleplay set lets kids feel as if they are the man within the armored suit. Styled after the Iron Man Mark III armored suit from the movie, the set allows kids to begin their quest to protect the world by putting on the Iron Man mask and firing the wrist gauntlet’s repulsor ray discs at their evil adversaries.

REPULSOR-POWER IRON MAN
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: March 23, 2008)
The 12-inch-tall REPULSOR-POWER IRON MAN action figure is styled after the character’s Mark III armored suit to be featured in Marvel Studios’ upcoming Iron Man movie. Featuring a variety of electronic lights and sounds, this is a must-have figure in every fan’s collection.

AIR STRIKE IRON MAN
(Approximate Retail Price: $29.99; Ages: 8 & Up; Available: Fall 2008)
Kids will love reenacting the excitement of Iron Man’s aerial maneuvers from the movie. Hasbro’s
AIR STRIKE IRON MAN figure shoots high into the sky, then launches a jet at its peak so the hero can sail back to Earth.

INVINCIBLE IRON MAN ACTION FIGURE
(Approximate Retail Price: $29.99; Ages 4 & up; Available: Fall 2008)
Iron Man is defined by his amazing arsenal of weapons and gear. Fans will love the new INVINCIBLE IRON MAN action figure that stands 12 inches tall and features a variety of accessories including snap-on weapons, a jet pack and a removable helmet. The figure mimics the Mark III armored suit featured in Paramount Pictures’ upcoming Iron Man movie.

About IRON MAN

Marvel Studios’ big screen adaptation of Marvel’s legendary Super Hero Iron Man will launch into theaters on May 2, 2008. Oscar® nominee Robert Downey Jr. stars as Tony Stark/Iron Man in the story of a billionaire industrialist and genius inventor who is kidnapped and forced to build a devastating weapon. Instead, using his intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes captivity. When he uncovers a nefarious plot with global implications, he dons his powerful armor and vows to protect the world as Iron Man. The film also stars Oscar® winner Gwyneth Paltrow and Oscar® nominees Terrence Howard and Jeff Bridges and is directed by Jon Favreau. The movie is being distributed by Paramount Pictures.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies. Marvel’s operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel’s strategy is to leverage its character franchises in a growing array of opportunities around the world. For more information visit www.marvel.com.

About HASBRO

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

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